Instruments in marketing research
- Field Services
- Field Audits
- Field Department - Independent
- Field Direction/Plan
- Field Services - Pre-Recruiting
- Management
- Online Methods
- Questionnaire Design
- Questionnaire Coding
- Ethnic Groups
- Executives / Professionals
- Foreign Language
- International
- Low Incidence
- Medical / Health Care
- Airport
- Central Location
- Convention / Tradeshow
- In-Home / Door-to-Door
- In-Store
- Mall Intercept
- Mall Intercept - Computer Assisted
- On-Site
- Interactive Audience Response Systems
- Mail Questionnaires / Surveys
- One-on-One / In-Depth
- Telephone - CATI
- Telephone - General
- Telephone - IVR
- Telephone - WATS
- Telephone/Mail Combination
- Full Service
- Quantitative Research
- Qualitative Research
- Hybrid Research
- Secondary Research
- Syndicated / Published
- Tracking Research
- Forecasting
- Marketing & Sales Effectiveness
- Modeling / Simulation Studies
- Predictive Markets
- Simulated Test Marketing
- General
- Audio Recording
- Competitor Shops
- Incentive Programs
- Integrity Audits
- Merchandising Audits
- Merchandising Services
- Online Reporting
- Operational Audits
- Price Audits
- Bulletin Boards
- Focus Groups
- In-Depth / One-on-One
- Online Diaries / Journals / Blogs
- Text Chat / SMS / IM Sessions
- Hosting
- Moderating
- Recruiting
- Software
- Web Broadcasting / Streaming Video
- Surveys
- Advertising
- Advertising - Copy Testing
- Media Research
- Survey Design
- Survey Graphics / Interactive Media
- Survey Hosting
- Survey Programming
- Survey Reporting and Analysis
- Survey Translation
- General
- Brainstorming / Facilitation
- Focus Group Facility
- Focus Group Facility - Non-Traditional
- Focus Group Recruiting
- Focus Groups - International
- Taste Test Facility
- Test/Commercial Kitchen
- Usability Lab
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