Commercial Research Themes
Research Solutions
- General
- Advertising Effectiveness
- Advertising Response Modeling
- Advertising Tracking
- Communications Strategy Research
- Content Analysis Research
- Copy Testing - Online
- Copy Testing - Outdoor
- Copy Testing - Print
- Copy Testing - Radio
- Copy Testing - Television
- Brand Equity
- Brand Identity
- Brand Image Tracking
- Brand Loyalty / Satisfaction
- Brand Positioning
- Corporate Image/Identity Research
- Line / Franchise Extension
- General
- Competitive Intelligence
- Professionals / Executives
- Industrial & Manufacturing
- Small Business / Entrepreneurs
- General
- Attitude & Usage Research
- Consumer Trends
- Demographic Analysis
- Geo-Demographic Research
- Lifestyle & Value Trends
- Psychological / Motivational Research
- Psychographic Research
- Benchmark Studies
- Customer Loyalty / Value
- Customer Satisfaction Studies
- Employee Surveys
- Enterprise Feedback Management
- Problem Detection / Dissatisfaction
- Service Quality Needs & Measurement
- Audience Research
- Cable / Satellite TV
- Editorial Research
- General
- Internet / Online
- Print Publications
- Radio
- Readership Studies
- Television
- General
- Concept Development
- Concept Optimization
- Idea Generation
- Name / Name Development Research
- New Venture Analysis
- Post-Launch Tracking
- Product Development
- Product Optimization
- Product Purchasing / Sample Pick-up
- General
- Concept Testing
- Car Clinics
- Home Use Tests
- Product Usability Testing
- Taste Tests
- Test Marketing
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