Bernays
Transcripción 0:19 a hundred years ago a new theory about human nature was put forward by sigmund freud 0:25 he had discovered he said primitive sexual and aggressive forces hidden deep inside the minds of all human beings 0:32 forces which have not controlled led individuals and societies to chaos and destruction 0:40 this series is about how those in power have used freud's theories to try and control the dangerous crowd in an age of 0:47 mass democracy 0:52 at the heart of the story is not just sigmund freud but other members of the freud family 1:03 this episode is about freud's american nephew edward bernays bernays is almost completely unknown 1:10 today but his influence on the 20th century was nearly as great as his uncles 1:16 because bernays was the first person to take freud's ideas about human beings and use them to manipulate the masses 1:29 he showed american corporations for the first time how they could make people...